We were tasked to launch the Galaxy Note 5 in Asia-pacific with one problem - no one had a clue (clients included) what the device could precisely do as it was all very hush hush. So we turned the problem on its head and embraced the ignorance. On 13th August 2015, when Samsung officially unveiled the handset in New York, we flew in four content creators simultaneously to flex their muscle using it for the first time. In return, creating their Moment of Note over 24 hours in the city that never sleeps.