One Show - Finalist x 2
Creative Circle Awards - 3 x Bronze 

No buns, no lettuce, no tomatoes. Just chicken on chicken, with cheese.

Meet the Double Down - KFC’s most divisive creation yet. Haters considered it downright unhealthy. But instead of downplaying the fact that it is over 500 calories worth of goodness, we leaned hard into it. We joined forces with F45 - the global high intensity interval training fitness studio to up the ante and created bespoke Double Down Workout Classes tailored to burn that extra guilt. Where every purchase of the burger unlocked a free workout session. For those who preferred to earn it first, unique home workouts were released on socials. The novel partnership worked a treat. After all, if the Double Down warrants its own workout, the guilty pleasure must be truly worth it.