Creative Circle Award - 2 x Gold, 3 x Silver
Spikes - Silver, 2 x Bronze
Clio - Shortlist
Cannes - 2 x Shortlist
Hugely popular with its realistic showrooms, we collaborated with Swedish home furnishing retailer IKEA to inject further realism to its spatial designs.
Spearheading a pilot project with animal shelters in Singapore, actual homeless dogs played a starring role in the showrooms as life-sized standees of them were assimilated into living rooms, bedrooms, dining rooms and kitchens. QR-coded collared tags on each standee turned shoppers into potential adopters. After the project was launched, other home furnishing stores donated their retail spaces for the cause. IKEA in Arizona, USA, has also kept the momentum going working with animal shelters in the state.