Since the 5th century B.C, there have been 12 animals in the Chinese Zodiac, used to mark and celebrate each Chinese New Year. But since the beloved cat isn’t one of the twelve, the most popular cat themed mobile game took it personally. As people in Korea and Taiwan ushered in the Year of the Dragon in 2024, we subverted age-old tradition to promote a modern game. 

The Battle Cats presents Petition Against Dragon - an official petition to subvert traditions and make 2024 - the Year of the Cat. Promising free in-game drops if more signatures are garnered on our petition site. Even got personal by challenging Pro-Gamers born in the Year of the Dragon to complete our "seemingly kiddish and easy" game in under an hour. Fail to do so and they would too have to sign the petition. One took 3 whole hours. 

More importantly, through this fiasco, we got one million new gamers.