APAC Effie - Gold
Spikes Asia  - Bronze (Media) + 3 Shortlists (Branded Experience, Integrated)
Adfest - Bronze (Brand Experience)
Warc Asia - Bronze
Creative Circle Awards - 3 x Bronze (Branded Experience, Media)
Markies - Gold

St Patrick's Festival is an Irish holiday celebrated in Singapore by Guinness every year. One problem. Very few Singaporeans turn up for the festivities as it is perceived as a western party only attended by caucasians in Singapore. And an even bigger problem with that is - sales are stagnant with only the usual suspects turning up.

So to make this festivity relatable to locals, we did something quite simple. We treated every local Pat like a saint and created exclusive perks in the name of them.